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Truth in Labeling is the Opposite of Branding

If up is up and down is down, it makes sense then that organic food—especially food that carries the U.S. Department of Agriculture’s treasured “USDA Organic” label—is organic, right?

Not all the time, maintains Francis Thicke, an Iowa organic dairy farmer introduced here last month. In fact, Thicke and hundreds of other long-time organic farmers maintain […]

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Organic Farm Rules Need to be Quickly Reviewed, Not Slowly Rewritten

Nearly everything about Francis and Susan Thicke’s southeastern Iowa, organic dairy farm whispers bucolic: a herd of Jersey cows and calves graze on rolling acres of green pastures amid fenced farm fields and acres and acres of tree-thick woods.

      Even the farm’s name, Radiance Dairy, relays an easy calm.

      But there’s nothing calm about the food fight the Thickes (pronounced […]

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On the Road: New York City

Chelsea Market, a block-long, block-wide brick building in New York’s lower west side, was built 120 years ago on the edge of the city’s then-bustling meatpacking district to house a rising food powerhouse, the National Biscuit Company.
It was no accident that the-state-of-the-art food factory was located near the city’s slaughterhouses; the neighborhood was knee-deep in […]

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Welcome Back, Foodie

We didn’t know it back then but everyone on the big southern Illinois dairy farm of my youth was a foodie.
Of course there was no one named Bittman or Pollan or Waters to tell us we were foodies but there were people named Mom and Grandma and Aunt Nina whose food knocked your socks off […]

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More of More of The Same

According to the United States Department of Agriculture, there now are federal commodity checkoffs for beef, blueberries, Christmas trees, cotton, dairy products, eggs, fluid milk, Hass avocados, “Honey Packers and Importers,” lamb, mango, mushrooms, paper and paper-based packaging, peanuts, popcorn, pork, potatoes, processed raspberries, softwood lumber, sorghum, soybeans and watermelons.
Let’s see, that’s 1, 2, 3… […]

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Welcome Greenie Weenie Wally

Walmart, the elephant of American food retailing, announced April 10 that it plans to bring its clout, cash and vegetable crispers to the American pea patch this year and bigfoot its way into the still-growing U.S. organic grocery business.
The news sent Wall Street motor mouths into overdrive. Walmart’s entrance into organic grocery retailing, they breathlessly […]

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